Alicia Disantis
Red Rocks Community College (Board Member)
Mary Baldwin University (Instructor and Course Curriculum Creator)
Salem-Roanoke Chamber of Commerce (member)
Alicia Disantis is a multidisciplinary creative leader with over 15 years’ experience developing strategies for complex brands that position them as unquestionable leaders. As the Owner and Chief Brand Strategist of 38th & Kip Studio, she specializes in brand strategy and design for a variety of industries. With one foot in data, and the other in fine art, Alicia has a unique method for developing brands that stand out from the pack. Her expertise lies in crafting visual experiences that humanize and detangle complicated brands.
Alicia was formally trained as a fine artist, specializing in illustration and printmaking, and has developed a passion for branding and human psychology over the past decade. She is equally as comfortable conducting full-scale brand strategies and marketing research efforts as she is creating a beautiful logo.
In addition, Alicia has a love for education and content creation. She is a course curriculum creator and professor of Marketing Research, PR Communications, and Media for Mary Baldwin University in Staunton, VA. She also co-hosts an international podcast on branding and business, called Branding and the Beast.
Alicia was the youngest board member to serve on the Board of Directors at Red Rocks Community College in Denver, CO and has been involved in supporting the arts in public schools and community colleges across the Denver Metro Region. Since moving to Virginia, she’s been active in the Roanoke business communities and outdoorsy Appalachian events, like manning the rock climbing wall and pouring beers at the Star City Marathon.
Alicia has a BA in Fine Art from University of Toledo, OH and an MA in Arts Management with a concentration in Branding from Columbia College Chicago.
Summit Session
Storytelling and Community Building: Visibility That Feels Like You
Session type: Workshop
Track: Marketing
Time: 2:25 pm EST
Duration: 45 minutes
Description: Everyone is talking about how you need to tell your company’s story and build a community of followers to be successful. But what do those things even mean to a business owner or decision-maker, and especially one in an industry that isn’t glamorous?
The truth is, the internet is filled with hypothetical scenarios for these two strategies…but no real-world examples or practical tools to get you started. In this workshop, we’ll explore real examples of organizations who are leveraging storytelling and community building to create a powerful brand. We’ll take their processes and apply them to our own organizations, creating a proven framework that can work for you, too.
And you don’t have to sacrifice your personality and abandon your background when telling your story. In fact, quite the opposite: the strongest brands use these components to create rich stories that are unique and memorable.
This workshop is loaded with practical examples, interactive polls, and hands-on exercises to set you up to create a brand that can’t be replicated.
(Limited to 120 attendees)
