Ana Belen Pautassi is a marketing strategist, business and lifestyle coach, educator, speaker, and the founder of Dreaming Big Lifestyle. Through her business, she helps entrepreneurs build businesses that support the lives they genuinely want: creating greater time freedom, financial security, and clarity around what success means to them.

With more than a decade of marketing experience, Ana brings both broad expertise and a practical, big-picture perspective to her work. Her career has included public relations, digital marketing, social media strategy, website development, graphic design, video editing, content creation, branding, campaign planning, and project management. This multidisciplinary background allows her to look beyond individual marketing tactics and help business owners understand how the different parts of their marketing work together.

Ana has contributed her skills across a wide variety of organizations and industries, including government, education, news media, electronics, professional services, animal-focused businesses, and beauty and consumer products. Working with such diverse audiences has taught her that effective marketing is rarely about following a universal formula. It begins with understanding the business, its audience, its goals, and the resources available, and then choosing the strategies that make the most sense.

Her educational background includes an Advanced Diploma in Journalism and a degree in communications. Together, these disciplines shaped her ability to research audiences, recognize meaningful stories, clarify complex ideas, and communicate messages in ways that people can understand and connect with.

At Dreaming Big Lifestyle, Ana supports entrepreneurs through customized coaching, marketing strategy, workshops, and self-directed learning. Her approach combines strategic thinking with realistic implementation. Rather than encouraging business owners to be present on every platform or constantly create more content, she helps them evaluate what they are already doing, understand what is producing results, and make more intentional use of their time, energy, and budget.

This philosophy is at the heart of her workshop, “The Marketing Audit: What to Stop, Start, and Simplify.” Ana understands how easily entrepreneurs can become overwhelmed by changing platforms, endless marketing advice, and the pressure to do everything at once. Her goal is to help participants step back from the noise and assess their marketing with greater objectivity. By identifying what is no longer serving the business, recognizing important gaps, and simplifying unnecessarily complicated activities, participants can leave with clearer priorities and practical next steps.

As an entrepreneur herself, Ana understands the realities of balancing growth, creativity, client work, and personal priorities. She brings that lived experience to her facilitation style, creating an environment that is encouraging, approachable, and grounded in action. Her work ultimately helps entrepreneurs stop throwing ideas at the wall and start building marketing strategies that are focused, sustainable, and aligned with the businesses and lives they are working to create.