Andrea Chase
Andrea Chase is a Communications Consultant, Entrepreneur, and Voiceover Professional from Ottawa, Canada. She is Co-Founder & CMO of BAITS Global Inc.; an established professional services firm. Her most recent venture, MarketingVerse, is BAITS’ latest service offering and is a Digital Marketing Suite specially designed for growing women-owned service businesses and growing tech ventures.
Andrea was also the Founder of ProCabby – a mobile app to help modernize and rebuild the Taxi & Limo industries.
She’s very passionate about Entrepreneurship, women in business/tech, and the mental stamina required to be a Business Owner. Sharing about her raw entrepreneurial journey lights her up, and Andrea’s presented at international events & in post-secondary classrooms. She’s been a guest on several podcasts, and launched her own show 2 years ago – the True Marketing podcast. Andrea has a degree in Psychology and a Diploma in Small & Medium Enterprise Management. In her spare time, she loves dancing (currently: Flamenco), culinary adventures, enjoying her country life with her partner and dog, and exploring the world.
Summit Session
The Psychology of Trust-Building: How people decide who to follow, buy from, and engage with
Session type: Session
Track: Marketing
Time: 1:55 pm EST
Duration: 30 minutes
Description: Trust shapes every decision your audience makes; who they follow and engage with, who they buy from, and who they recommend to others, often without them even realizing it. In this Marketing track session, Andrea Chase will help you explore the psychological drivers behind those split-second decisions, from the principles of persuasion and influence, to the mental shortcuts people use when evaluating a new brand or offer.
You’ll leave with the TRUST Framework; a hands-on, 5-part tool you can apply immediately to your marketing, messaging, and digital presence to identify exactly where you’re building trust well, and where you might be quietly losing it. Whether you’re growing a personal brand, launching a new product or service, leading a team, working in Marketing, or building client relationships, this session is designed around real-time audience interaction.
Come ready to participate in the conversation, and leave with insights you can put to work immediately to improve the trust people put in you.
(Limited to 180 attendees)
